The Brooklyn Ink

Brooklyn Sells

Brooklyn branding booms beyond the borough's borders - The Ink explores the who, where, and why.

Smokescreen: Why R.J. Reynolds Plastered Williamsburg on its Camel Blues

The Ink uncovers the background of a cigarette campaign that had Brooklyn up in arms.

How They Do It – The Pastry Chef

by Elisabeth Anderson and Audrey Yoo A stone’s throw from the Manhattan Bridge in the DUMBO section of Brooklyn, Herve Poussot spends his days making French pastries. Poussot, who owns Almondine Bakery on Water Street, [...]